diff --git a/SDWebImage/UIImageView+WebCache.h b/SDWebImage/UIImageView+WebCache.h
index 46f1f0b..c337088 100644
--- a/SDWebImage/UIImageView+WebCache.h
+++ b/SDWebImage/UIImageView+WebCache.h
@@ -120,7 +120,7 @@
 /**
  * Set the imageView `image` with an `url`, placeholder and custom options.
  *
- * The downloand is asynchronous and cached.
+ * The download is asynchronous and cached.
  *
  * @param url The url for the image.
  * @param placeholder The image to be set initially, until the image request finishes.
@@ -133,6 +133,24 @@
  */
 - (void)setImageWithURL:(NSURL *)url placeholderImage:(UIImage *)placeholder options:(SDWebImageOptions)options progress:(SDWebImageDownloaderProgressBlock)progressBlock completed:(SDWebImageCompletedBlock)completedBlock;
 
+/**
+ * Set the imageView 'image' with an 'url', placeholder and custom options.
+ *
+ * The download is asynchronous and cached.
+ *
+ * @param url The url for the image.
+ * @param placeholder The image to be set initially, until the image request finishes.
+ * @param delayPlaceholder The value that determines if the placeholder is loaded while the image is fetched,
+ *                          or after the image fails to load.
+ * @param options The options to use when downloading the image. @see SDWebImageOptions for the possible values.
+ * @param progressBlock A block called while image is downloading
+ * @param completedBlock A block called when operation has been completed. This block as no return value
+ *                       and takes the requested UIImage as first parameter. In case of error the image parameter
+ *                       is nil and the second parameter may contain an NSError. The third parameter is a Boolean
+ *                       indicating if the image was retrived from the local cache of from the network.
+ */
+- (void)setImageWithURL:(NSURL *)url placeholderImage:(UIImage *)placeholder delayPlaceholderLoad:(BOOL)delayPlaceholder options:(SDWebImageOptions)options progress:(SDWebImageDownloaderProgressBlock)progressBlock completed:(SDWebImageCompletedBlock)completedBlock;
+
 /**
  * Download an array of images and starts them in an animation loop
  *
diff --git a/SDWebImage/UIImageView+WebCache.m b/SDWebImage/UIImageView+WebCache.m
index ed65a0e..d7f7fa4 100644
--- a/SDWebImage/UIImageView+WebCache.m
+++ b/SDWebImage/UIImageView+WebCache.m
@@ -39,10 +39,16 @@ static char operationArrayKey;
 }
 
 - (void)setImageWithURL:(NSURL *)url placeholderImage:(UIImage *)placeholder options:(SDWebImageOptions)options progress:(SDWebImageDownloaderProgressBlock)progressBlock completed:(SDWebImageCompletedBlock)completedBlock {
+    [self setImageWithURL:url placeholderImage:placeholder delayPlaceholderLoad:NO options:options progress:progressBlock completed:completedBlock];
+}
+
+- (void)setImageWithURL:(NSURL *)url placeholderImage:(UIImage *)placeholder delayPlaceholderLoad:(BOOL)delayPlaceholder options:(SDWebImageOptions)options progress:(SDWebImageDownloaderProgressBlock)progressBlock completed:(SDWebImageCompletedBlock)completedBlock {
     [self cancelCurrentImageLoad];
-
-    self.image = placeholder;
-
+    
+    if (!delayPlaceholder) {
+        self.image = placeholder;
+    }
+    
     if (url) {
         __weak UIImageView *wself = self;
         id <SDWebImageOperation> operation = [SDWebImageManager.sharedManager downloadWithURL:url options:options progress:progressBlock completed:^(UIImage *image, NSError *error, SDImageCacheType cacheType, BOOL finished) {
@@ -52,6 +58,11 @@ static char operationArrayKey;
                 if (image) {
                     wself.image = image;
                     [wself setNeedsLayout];
+                } else {
+                    if (delayPlaceholder) {
+                        wself.image = placeholder;
+                        [wself setNeedsLayout];
+                    }
                 }
                 if (completedBlock && finished) {
                     completedBlock(image, error, cacheType);