diff --git a/index.js b/index.js
index 0f63ba3..4cda9ef 100644
--- a/index.js
+++ b/index.js
@@ -22,7 +22,8 @@ HtmlWebpackPlugin.prototype.apply = function(compiler) {
       compiler.errors.push(new Error('HtmlWebpackPlugin: cannot specify both template and templateContent options'));
       callback();
     } else if (self.options.templateContent) {
-      self.emitHtml(compiler, self.options.templateContent, templateParams, outputFilename);
+      var templateContent = typeof self.options.templateContent === 'function' ? self.options.templateContent(templateParams, compiler) : self.options.templateContent;
+      self.emitHtml(compiler, templateContent, templateParams, outputFilename);
       callback();
     } else {
       var templateFile = self.options.template;
diff --git a/spec/HtmlWebpackPluginSpec.js b/spec/HtmlWebpackPluginSpec.js
index e737806..fb3e162 100644
--- a/spec/HtmlWebpackPluginSpec.js
+++ b/spec/HtmlWebpackPluginSpec.js
@@ -83,6 +83,22 @@ describe('HtmlWebpackPlugin', function() {
     ['<script src="app_bundle.js"'], null, done);
   });
 
+  it('allows you to specify your own HTML template function', function(done) {
+    testHtmlPlugin({
+      entry: {app: path.join(__dirname, 'fixtures/index.js')},
+      output: {
+        path: OUTPUT_DIR,
+        filename: 'app_bundle.js'
+      },
+      plugins: [new HtmlWebpackPlugin({
+        templateContent: function() {
+          return fs.readFileSync(path.join(__dirname, 'fixtures/test.html'), 'utf8');
+        }
+      })]
+    },
+    ['<script src="app_bundle.js"'], null, done);
+  });
+
   it('registers a webpack error both template and template content are specified', function(done) {
     webpack({
       entry: path.join(__dirname, 'fixtures/index.js'),